During the past month of September in advanced portfolio, I pitched the idea of designing a ‘gentlemen’s jerky.’ I’m a big fan of taking classics and upgrading them, and with the nation’s ongoing obsession with natural and healthy food, as well as with the return to popular culture of the rugged gentleman as associated with the popularity of TV hit ‘Boardwalk Empire,’ I thought making a series of quality jerky products that pays serious attention to design and packaging would be a good move.
Guys are going in for shaves, swallowing high-priced whiskeys, and rocking tailored suits like it’s the 1920’s all over again. So why not reinvent dried meats as well?
Salmon, turkey, Kobe beef. Lemon peppergrass, orange marinades, Jim Beam steak sauce. Collaborate with Emeril, and other celebrity chefs who are unafraid to be hearty. Get on bar menus. Become associated with a high-class whiskey experience. Or get put in the best brunches’ bloody mary’s.
This is a product for men. Gentlemen.
And screw the outdoors. Screw diets. Serve with craft beer.